Owned IP & Channels

What we do

The Imagination Company exists to turn original ideas into owned worlds, channels, products, and companies. Owned IP is not a slogan. It is how we choose projects: can this still matter in ten years?

We develop characters, story worlds, educational kids brands, and digital media properties for long-term ownership, licensing, and multi-platform expansion. Blendance is often the studio that builds the content systems. The holding company is the owner of the universe.

If you only need a campaign mascot, there are cheaper paths. If you want a franchise that can grow across formats, languages, and generations, this is the work.

Our approach

Create, own, scale, license, expand. We develop the idea, structure it as an asset, grow the audience, open partnerships, and only then add new ventures around what already works.

Arabic-first kids IP is a particular strength: discovery, learning, animals, science, history, nature, and world exploration — designed to travel without losing soul.

Legal structure, bible discipline, and channel strategy are part of development, not an afterthought when a retailer emails.

Ventures already in motion

The Adventures of Sami is an Arabic-first educational kids universe. Max and Friends is a kids music channel built around nursery rhymes and long-form musical worlds. Blendance is the studio and agency that can produce for both internal IP and external partners.

Future characters, story worlds, and products are in development. We partner when the fit is real: co-production, licensing, distribution, or investment conversations that respect the long game.

Who this is for

Co-producers, licensors, distributors, educators, and investors who understand IP as an asset class. Brands that want a world, not a three-week mascot.

We work with partners in the region and worldwide. The standard is the same: ownership, craft, and a plan beyond the launch post.

Next steps

If you want to license, co-produce, or build a new world together, bring the territory, the audience, and what you want to own. We will tell you whether it belongs in this ecosystem.

Development conversations are concrete: who owns the bible, which territories, which formats, whether Arabic is the master, and what happens if a retailer wants a different face. We would rather decline a deal that breaks the universe than take a logo fee that poisons the next ten years.

Sami and Max and Friends are proof that we run this model on our own balance sheet. Blendance can still produce for you without selling you our IP. The holding company is for partners who want a world, a channel, or a co-production — not a three-week mascot.